Women are Taking Over the Real Estate Market—Here’s How!

Did you know that women now dominate the residential housing market, owning a remarkable 60% of it? They’re not just leading the way—they’re setting the pace as first-time homebuyers, outshining their male counterparts and rewriting the rules of the real estate game!

This shift isn’t just about buying homes; it’s about women embracing financial independence, securing their futures, and taking charge of their wealth-building journeys. It’s a powerful move that aligns with the broader wave of economic empowerment and shifting societal norms. More women are becoming savvy investors, using real estate as their secret weapon for financial stability and long-term success.

Just a decade ago, mixed-gender couples were the dominant players in the property market, far outnumbering both male-only and female-only buyers. But the tables have turned! Back in 2016, women-only buyers overtook men-only buyers, and that gap has been growing ever since, while the number of men-only buyers has held steady.

Fast forward to 2022, and women-only buyers have even outpaced mixed-gender couples, becoming the leading group in property ownership. However, while more women are diving into the market, they’re often targeting more affordable properties, including social housing, compared to other buyer groups. In fact, since 2020, the price gap between what women-only buyers and mixed-gender couples are willing to pay has been widening.

But that doesn’t mean women aren’t making strategic moves! Women-only buyers are especially active in the R1.5 million price range, snapping up properties that fit their lifestyle and financial goals. And, like their male counterparts, they’re taking their time, entering the market a bit later in life than in previous years—proof that patience and planning are part of their winning strategy.

Women are reshaping the real estate market, one home at a time, and they’re just getting started!